“Listening to feedback makes customers feel more appreciated and part of the value creation process” – Ray Poynter.
What customer feedback means to business is tough to depict. It is like the fundamental booster with which the business progresses and prospers. An extremely valuable asset to any organization, any type of client feedback is a vital input to the organization in terms of how happy or satisfied your customers are. Coined as a marketing lingo to attain the client’s opinion about anything and everything – be it a product, business, service and much more, it focusses on giving the enterprises a real insight into their business with a customer perspective.
One of the optimal ways to leverage the potential of customer feedback is to imbibe it as a part of your sales force automation process. Making it a part of your field sales force tracking solution is the best way to make the most of this valuable data. Sales force automation is apt in keeping information on the fingertips all the time and hence, once the customer feedback is interwoven in this, there is a lot of value added information which is churned out. You can easily centralize and leverage the information, whichever way it comes to you – through market surveys, promotions, feedbacks etc. The best part is that the enterprise can easily witness the client journey transparently in terms of dashboards/reports, metrics, trends, suggestions, critical reviews, positive reviews, future plans, past experiences etc. and thereby take relevant data-driven decisions to benefit the business productivity and profitability. Integrating customer feedback with the digital signature, creating new surveys, collecting market information are some of the ways to collect feedback through the SFA solution.
Why is Customer Feedback So Important For Your Business?
Though standardized since years, the reasons why client feedback is the most essential ingredient in enhancing the business potential have made their presence felt and continue to do so:
- There could be a remarkable improvement in delivering a product/service if the feedback is taken and attempted to seriously. In today’s fast-moving world, enterprises that synchronize customer feedback with business performance are sure shot winners.
- One of the best methods of measuring client satisfaction levels is through the feedback that is received from them. With different mediums like email, in person, phone, website, apps etc., it becomes an easy task for tracking and monitoring the customer happiness quotient.
- There is a large scope of offering an enhanced client experience to your esteemed clientele once you know what they need and what they haven’t appreciated much. Thereby, there is surely an increase in the loyalty quotient to a great extent and retain your customers for a long time.
- You can very well have a glimpse of the peer industry elements through customer feedback and that can lead to an action plan that helps you overcome your drawbacks and perform better as compared to what has been going on till now.
- It can help you get more customer recommendations and testimonials. Clients who give a higher rate of feedback are more likely to recommend you to the world and be happy to share their experiences with others. What more would a new client want then?
5 Advantages Of Integrating Customer Feedback In Field Sales Force Tracking Solutions
Sales force automation is now an indispensable solution in almost all businesses. Avoiding SFA is surely not a good idea. And one of the best utilization of this wonderful solution is to seamlessly integrate client feedback with the solution and see how positively it responds in getting your clients nearer to you and also in converting prospects into customers.
Development of a Customer-Driven Approach
With customer feedback getting into the Sales Force Automation solution, the customer starts getting higher importance which is ideal in case of business prosperity. The customer angle gets a higher weightage and hence, necessary steps are taken to keep them happy and satisfied, which directly has an impact on revenue and repeat business. Knowing well you customer needs can make you redesign processes to fit in the current scenario.
Reaching Out To Latest Client Trends
With client feedback a routine activity now, there are higher chances of knowing your customer better and thereby reach out to the latest trends that the clients have been following. Once you know what the client is looking for, it becomes far easier to connect with them rather than trying your hand at it blindly without knowing what is actually needed. Several client trends and metrics can be worked upon and utilized for better business performance.
Instant Rectification Of Negative Experiences
Once the feedback is integrated, any sort of bad experience that the client faces is immediately available before the technical / managerial teams and they can surely act immediately to either resolve it instantly or give an alternative to it so as to create a minimal disturbance for the client. In this manner, the experience that the client gets is quite smooth and sleek.
Superior Perception Of The Client Lifespan
Once you continuously receive a feedback from the client, it becomes a very easy task to perceive, analyze and monitor all the client needs, disturbances, happy moments, future plans etc. It becomes simplistic to understand the entire client lifecycle and act accordingly, as needed. Parameters like no. of problems arising, the time taken by clients to get used to products, repeat orders, a frequency of orders, peer competitive trends etc. can easily be observed and acted upon with the help of this solution.
Extra Penetration Into Client Records
There is a value addition to customer information once the client feedback gets integrated with the field force automation solution. As such, there is a lot of client data but the feedback speaks more from the client’s mouth and hence appears with that extra tint of authentication and importance, which can work wonders to enhance the relationship and take it a level further.
SPEC INDIA’s ZooM – an effective and efficient Field Sales Force Tracking Solution has been implemented by various Fortune 500 companies and has proved its mettle with its attractive and quality rich features.
Visit www.mobilesalesforceautomation.net and Request a FREE DEMO to know more about this solution.
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